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Chapter 2

FORMATIVE PROGRAM PLANNING

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Form a planning and evaluation team

Before implementing and evaluating your program, it is important to thoughtfully and thoroughly plan both the program and evaluation activities. If possible, consider creating a team with other staff, partners, and stakeholders to focus on planning and evaluation. A team can bring unique and diverse ideas to the table, ensure the needs of various stakeholders are being met, and allow tasks to be divided up.

Note: You may not have the time and resources to form a planning and evaluation team or use some of the more rigorous evaluation designs and methods in the next chapters. If this is the case, select planning and evaluation approaches that you think are feasible and realistic given your resources and constraints. You can also go straight to the “Toolbox” in Chapter 7 for quick tips and tools you can customize and use to help plan and evaluate your program activities.

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